Stepping Stones

Social Media & Email Management


To use Facebook, Twitter and email to communicate with current and prospective parents online.

Stepping Stones Day Nursery is a leading provider of early years education, and as such they needed a digital presence that reflected their outstanding commitment to childcare – all in line with strict safeguarding requirements and Ofsted guidelines, of course.


From set up to the present day, we have managed the social media profiles and email communications for Stepping Stones for many years now.

This involves dedicated monthly newsletters for parents, Facebook feedback and research conducted on their behalf, content aligned with the Early Years Framework Strategy, and campaigns aimed at prospective parents to ensure full occupancy.


social media followers


average monthly social reach

‘I have always wanted Stepping Stones to be a leader in the field of Quality Childcare, and Shake has been instrumental over the last six years in helping us move forward in building outstanding relationships with our parents, carers and followers.’

Gary Holmes

Managing Director

Stepping Stones Day Nursery Ltd

Client - Stepping Stones

  • Strategy - Kate Tyler
  • Content - Nicola Gibson
  • Social Advertising - Alessia Cacaveri
  • Analytics - Nicola Gibson