Federation of Small Businesses

Small Business Saturday


To execute a promotional Twitter campaign for Small Business Saturday.

It’s no surprise that the Federation of Small Businesses were right behind the Small Business Saturday initiative when it was rolled out in the UK for the busiest shopping day of the year. We were asked to run a promotional Twitter campaign for them, to showcase all that was happening in the Nottinghamshire and Derbyshire regions.


From live tweeting the launch event to holding a social media clinic onboard the national tour bus with Chuka Umunna, Shadow Business Secretary at the time, we created a dynamic campaign that informed and empowered small business owners across the region in a short timeframe.

The project was deemed a success with the Region receiving national praise from the FSB Policy and Press Team and the external Small Business Saturday team.


new followers in 6 weeks


#smallbizsatuk becomes number 1 trending topic in the UK

‘We have received a tremendous amount of positive feedback on the Twitter campaign Shake Social did for us, which raised our profile and increased our number of followers considerably. Working with Shake is always a pleasure and I’d have no hesitation in recommending them.’

Natalie Gasson

Development Manager

Federation of Small Businesses