To provide an expert audit of current social media activity in order to create a full social media strategy for the Council.

Nottingham County Council were looking for a detailed review of their social activity to ensure customers were at the forefront of their digital communications. They also wanted advice on how to best manage social media activity throughout the organisation.

We used both quantitative and qualitative data to deliver a bespoke strategy for them to take forward; a strategy that put the customer at the heart of their digital efforts in order to increase cost-savings.